Berkeley Group

Residential development marketing, with targeted door drops across berkeley sites

Berkeley runs many residential schemes at once, each needing marketing that reaches the right local catchments. Letterbox supports repeated, refined door drops around developments to build awareness and enquiries through the sales cycle.

Read the full case study
Letterbox +POST operative delivering leaflets in a UK residential area
Case study
Berkeley Group
Property / Development
Multi-site Precision targeting
Project overview

Multi-site marketing. consistent delivery

Berkeley Group is one of the UK's leading residential property developers, with many schemes at different stages of development across the country. Each scheme requires marketing communications that reach the right local audience at the right time in the sales cycle.

We support Berkeley's marketing teams with precise catchment targeting for each development, door drop campaigns that can be repeated and refined as schemes progress, and consistent quality across every site.

Project snapshot
Client Berkeley Group
Sector Property / Development
Services
Door Drop Engage Platform Leaflet Distribution
Location UK-wide
Campaign type Residential development marketing
The challenge

Many schemes. precise local catchments

Residential development marketing needs hyperlocal targeting, reaching potential buyers in the specific streets and postcodes most likely to generate enquiries for each scheme. With many developments running at once, consistency and precision both matter.

Hyperlocal targeting

Each scheme has its own catchment, made up of the streets and postcodes around the development most likely to generate enquiries.

Multi-site management

Berkeley runs many schemes at once, and each one needs its own targeting, scheduling and delivery management.

Sales cycle alignment

Campaigns need to land at the right moment in the sales cycle, coordinated with launch dates, show home openings and price releases.

Our approach

Catchment-led. sales-cycle-aligned

We plan precise delivery catchments for each Berkeley development using Engage, manage campaigns independently across all active schemes, and align distribution timing to sales milestones.

01

Catchment planning

Engage defines the precise local area around each development, tailored to the audience each scheme is aimed at.

02

Campaign scheduling

Distribution timed to align with launch dates, show home openings and key sales moments.

03

Multi-site management

All active schemes managed independently and simultaneously without confusion or overlap.

04

Repeated campaigns

Door drops repeated and refined throughout the sales cycle to maintain awareness and drive enquiries.

The impact
20+
Berkeley residential schemes supported with targeted door drop campaigns

Berkeley's marketing teams run targeted door drop campaigns across all their active residential schemes through one reliable distribution partner, with precise catchment targeting and sales-cycle alignment that supports awareness and enquiry generation at every stage.

"
Letterbox understands what development marketing needs: the right area, at the right time, repeated as the scheme progresses. That combination of precision and reliability across many sites at once is hard to find.
B
Marketing Team
Berkeley Group
Work with Letterbox

Start your project

Tell us about your programme. We will map the area, produce the materials and prove delivery, with a single team across the full workflow.

Engage mapping & targeting
Print, fulfilment & managed delivery
+POST GPS-verified, time-stamped delivery
Audit-ready reporting