Beaccon letter, envelope, mobile app and laptop showing community digital communications

Digital communications

Keep information available after a letter or leaflet is delivered.

Beaccon
Digital platform
UK & IE
Coverage
Since 1987
Established
Trusted by leading organisations across the UK & Ireland
Why digital communications

Give people a clear digital next step

Link printed communications to a project page, survey, update or contact route. This makes information easier to revisit and response easier to measure.

Always available

Keep current project or campaign information online.

Easy to access

Use a QR code or short link from the printed item.

Supports updates

Publish changes after the original delivery.

Measurable actions

Measure scans, visits, forms and survey responses.

Digital communication channels

Five channels, one connected campaign

We support physical campaigns with digital channels that keep information accessible, shareable and easy to revisit.

Email

Email communications

Mass email campaigns for consultations, project updates, newsletters and stakeholder engagement.

  • Mass email updates
  • Audience segmentation
  • Campaign reporting
SMS

SMS updates

Direct mobile updates for urgent notices, reminders and time-sensitive local communication.

  • Consultation reminders
  • Utility updates
  • Event notifications
Social

Social media

We extend your campaign's visibility across social channels while keeping messaging consistent and on-brand.

  • Facebook & Instagram
  • X and LinkedIn
  • Nextdoor campaigns
Consultation

Consultation websites & surveys

We create a central online hub for project information, feedback collection, documents and engagement.

  • Survey forms
  • Project timelines
  • Document libraries
Beaccon

Targeted digital updates

Use Beaccon to publish relevant digital updates to specific streets, wards or custom mapped areas.

  • Custom area targeting
  • Location-based updates
  • Hybrid with letters
Location-based digital targeting

Use the same area across physical and digital planning

Engage defines the project area for physical delivery.

Where the selected digital platform supports location targeting, the same boundary can guide online updates.

Streets, postcodes & custom mapped areas
Project zones & consultation boundaries
Wards, councils & constituencies
Infrastructure & development areas
Radius and proximity targeting
Custom drawn campaign areas
Map, count and deliver
Explore Engage
Households in scope
14,860
Residential 14,240 Business 620
St Margaret's Ward
Beaccon location-based updates

Trusted digital updates delivered to the right area

Beaccon publishes verified local updates to households and communities within defined geographic areas. Designed to complement physical delivery, it keeps project information visible and accessible after a letter or leaflet has landed.

Publish updates to specific streets or wards
Verified, trusted local communications
Works alongside physical mail campaigns
View roadworks, events and local updates
Beaccon Hello Sarah, Here is what is happening in your area. View updates W8 6AF, active
Consultation websites & surveys

A central hub for project information and feedback

Letterbox consultation website on a laptop showing project timeline, survey form and response stats
Survey forms and feedback collection
Project timelines and document libraries
Stakeholder engagement and comment capture
Branded to the project or organisation
QR codes & digital journeys

Turn letters and leaflets into measurable digital journeys

Hand scanning a QR code on a Letterbox leaflet with phone showing the linked consultation page
QR codes linking to live updates or consultations
Landing pages tailored to specific campaign areas
Ongoing email, SMS and Beaccon follow-up
Measurable engagement beyond initial delivery
Digital Journeys: a 5-step flow from Direct Mail to QR Scan, Website, Response and Analytics
Integrated physical & digital campaigns

Use each channel for a clear purpose

Physical and digital channels planned together
Consistent messaging across every touchpoint
Campaign data from both physical and digital delivery
Designed to complement direct mail, door drops and letters
How it works

Plan, deliver and measure

Bring the physical and digital parts of the campaign into one plan.

1
Plan

Define the audience and project area.

2
Engage

Choose the printed item and digital next step.

3
Deliver

Deliver the letters, leaflets or addressed mail.

4
Measure

Measure the results each channel can genuinely provide, such as deliveries, scans, visits and form responses.

Choosing the right method

Choose the right digital next step

The best option depends on what information people need and how you want them to respond.

Need guidance? Request a quote →

When should I use a project page or survey? +

Use a central page for information, updates and feedback.

How do QR codes support the campaign? +

Connect print to a specific action using a QR code or unique link.

What is Beaccon used for? +

Publish location-relevant project or community updates through Beaccon.

Can you send email or SMS? +

Use email or SMS only with client-supplied, lawfully usable contact details.

What can be measured? +

Measure the actions each channel supports, such as scans, visits, forms or survey completions.